“The book is rich in anthropological and historical data, theoretically astute, accessible, and great fun to read. he thoroughness and comprehensive review of trends in this book must be highly commended.” - Rodney Jensen, Media International Australia “ffers extraordinary insight into the production processes of the late 1990s…. “ Producing Bollywood is a lucidly written and thoroughly researched ethnography of a film industry whose products are deeply interwoven in the ordinary life and politics of hundreds of millions of people.” - Jonathan Shapiro Anjaria, American Ethnologist Interested in knowing the shifting terrain of the Hindi film industry.” - Nadira Khatun, eDhvani Ganti’s exhaustive ethnography would be a great source of first hand information for anyone Both methodologically and theoretically, Ganti’s work is a seminal contribution in the area of academic studies of Bollywood. As a result, the book can potentially bridge the gap between filmmakers and academicians. “The book invites the reader to delve into the politics, finance, and cultural logics that shape the production of Bollywood. landmark study.” - Ritesh Mehta, International Journal of Communication “In Producing Bollywood, the first truly comprehensive ethnographic account of the Mumbai-based film industry, Tejaswini Ganti crafts an ode to an India in deep transition, via the multifaceted lenses of a glamorized and iconic subsection of its Hindi-language filmmakers and actors. By describing dramatic transformations in the Hindi film industry's production culture, daily practices, and filmmaking ideologies during a decade of tremendous social and economic change in India, Ganti offers valuable new insights into the effects of neoliberalism on cultural production in a postcolonial setting. Ganti contends that the Hindi film industry's metamorphosis into Bollywood would not have been possible without the rise of neoliberal economic ideals in India. This restructuring has dramatically altered the country's media landscape, which quickly expanded to include satellite television and multiplex theaters.
These efforts have been enabled by the neoliberal restructuring of the Indian state and economy since 1991.
In this rich and entertaining ethnography Tejaswini Ganti examines the changes in Hindi film production from the 1990s until 2010, locating them in Hindi filmmakers' efforts to accrue symbolic capital, social respectability, and professional distinction, and to manage the commercial uncertainties of filmmaking. Producing Bollywood offers an unprecedented look inside the social and professional worlds of the Mumbai-based Hindi film industry and explains how it became "Bollywood," the global film phenomenon and potent symbol of India as a rising economic powerhouse. Labor and Working-Class History Association.Association for Middle East Women's Studies.Author Resources from University Presses.Journals fulfilled by DUP Journal Services.
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